perseverenceI lived through 2 clients having deep lows this week. They had come to the end of their limits of failure. They were feeling weak, vulnerable and defeated. These are strong, intelligent people who are very successful at most things. Yet they were both reduced to despair at having failed at something in their own mind.

Cue the Universe

While the saddening drama was going on in my practice this week, at the same time, my own coach’s training was on the topic of What makes a person reach their true potential despite hardship? Coincidence? I think not…

Both of my clients (I’m proud to say) were able to grieve but then get back up and say ‘F### it, I don’t care about what it takes, I’m not giving up! I am going to make that next call, even if a 100 people say no to me!’.

The Reason

When it looks like the whole world is against you and nothing seems to be happening and you are tired of your defeats, there is A REASON that keeps you from giving up. All of us have one. For some it’s so their children will live a better life. For some it’s about freedom. For some it’s about healing the world. For others it’s about a lifestyle they want.

When I Cried

At the start of my practice, I often talk about how I couldn’t get a single client, even though I had dirt cheap rates and 20 years of kick-butt marketing knowledge. I used to cry and lie awake at night for months–you know the drill. What kept me going even though I did hundreds of free complimentary coaching sessions and heard ‘no’ over and over again was that I don’t want to die without learning how to create my own life and destiny in exactly the shape that I want it to be. I don’t want my childhood conditioning to dictate how much  money I make. I don’t want bosses I don’t respect to tell me how to live the majority of my time and dictate how much I will make. I want to teach this to my son, my husband, my extended family and clients.

The Old Lady

I went to pick up my 5 year-old from daycare several weeks ago. The children were playing outside and one of the new helpers was an elderly East Indian woman with white hair, a red dot on her forehead and a shawl around her head. She was clearly in agony while the cold wind made her shiver and blew through her meager clothing. She nodded to me politely as I passed but I could see her pain and discomfort about being outside for such a long period of time. This was a condition over which she had NO real control because probably her childhood conditioning and belief system made her choose a job with these difficult circumstances that she had to endure at her age. It broke my heart and the image of her stayed with me for a long time.

What’s At Stake?

If you don’t change your current situation, what’s at stake for you? What will your life be like in 10 years, what will it be like when you’re 75, like that old lady probably was? How much money will you be making? How many people will you be helping? How will you have fulfilled your destiny and promise to the world if you just keep being comfortable and safe?

So ask yourself that questions again: What Makes You Say ‘F### it, I’m Going To Keep Going!’ After the 100th No?

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