Content is the Price You Pay to Buy Attention

Some of my clients absolutely refuse to blog. Others swear at me if I tell them to send out newsletters to their clients. Yet others want to hide under the table if I ask them to do a keynote at a conference. Yes, all these things are pieces of marketing content. It...

Playing Russian Roulette With Your Brand

This is not a B2B story, but it’s so interesting that I still have to tell it… Imagine taking everything your brand is built on and gambling with it. If that’s not putting a gun to your (brand’s) head and spinning the revolver’s cylinder...

Signs That Your Brand Is Weak

Would your customers save your brand if it was faced with extinction? This question was answered loud and clear for the brand Snopes recently. Snopes.com is the place you go to if you want to check the validity of a piece of news or claim. Anything from absurd...

1 in 5 Smartphone Users Use an Ad Blocker

Ad blockers are changing the entire buying landscape. I mean, buyer psychology has pretty much remained unchanged over the last 100 years. Consumers still buy more frequently to fix something wrong compared to when they buy to enhance something. They still listen more...

Stop Trying to Message Multiple Targets At Once

At a recent roundtable with CEOs, one large question kept popping up. One CEO asked how to combine B2B and B2C messaging. Another asked how to combine Millennials with Seniors as a target to speak to. Others had up to 20 industries they worked with and wanted to find...