What I Think

Chala's Small Business Marketing Blog

Speakers Without Stories Should Be …

Sitting at what is perhaps the 1000th conference of my storied career, I've come to one firm conclusion: speakers who don't include stories in their speeches or even panel discussions should be fired (if not shot...) Here's why: You're Boring Information is dead. This...

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Guilty of Ego Marketing?

As I drove by another bus shelter ad with a realtor's giant picture on it, I had to laugh at seeing yet another example of what I call Ego Marketing. Ego Marketing is marketing done mostly for the purpose of making you feel better about yourself. Here are a few...

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Now Marketers Know When You’re Lying

I've long told you that buyers are liars. Here you can read my previous post about it. But now they're busted. There's now technology that gets into the human body chemistry that can tell if buyers actually really like an ad or if they're still lying. Neuromarketing...

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Differentiate or Die

You always thought I was blowing hot air when I told you that you have to stop twinning your competitors as a small business, didn't you? You thought "oh, that short blond girl doesn't know what she's talking about, I'm making my numbers fine. The sales are rolling...

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Who You Are Is More Important Than What You Say

I can hardly believe that I'm saying this. As a messaging expert who makes her living teaching businesses what to say, I would never have thought I'd tell you that your message is less important than anything! However, after speaking at Nasdaq this week, I'm going to...

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