What I Think

Chala's Small Business Marketing Blog

How Quickbooks Aced Pain Based Messaging

https://www.youtube.com/watch?v=ncQQ6mpHH3k What was the last time you bought something? I bet it was to solve a problem. Well you're not alone. Research shows that 70% of consumers buy something to solve a problem (a pain) and only 30% buy to enhance something, Well...

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Why You’re Losing The Sale

Ever heard of the saying 'No Pain, No Gain'? This usually goes through my mind at the gym but it has a whole new meaning in business. Latest research from B2B consulting company Altify shows that when sellers are able to uncover the customer’s business problem, their...

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Content is the Price You Pay to Buy Attention

Some of my clients absolutely refuse to blog. Others swear at me if I tell them to send out newsletters to their clients. Yet others want to hide under the table if I ask them to do a keynote at a conference. Yes, all these things are pieces of marketing content. It...

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Playing Russian Roulette With Your Brand

This is not a B2B story, but it's so interesting that I still have to tell it... Imagine taking everything your brand is built on and gambling with it. If that's not putting a gun to your (brand's) head and spinning the revolver's cylinder to see if you'll get an...

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