Sorry We Only Work With Big Brands

When my interior designer clients told me about this objection that they’d gotten from big brand hotels, I had to stop myself from shouting ‘liar, liar pants on fire!’. Because having purchased services for mammoth brands for 2 decades, from both big...

Nobody Opens My Emails

No, I don’t mean that people don’t open MY emails, hello-you’re reading this aren’t you? No, it’s just that I hear this complaint about a 100 times a day in my line of work. From frustrated clients, from business owners and even from my...

Too Small To Differentiate Against a Giant?

Think again. You are NEVER too small to compete against anyone! Which is why I LOVED this latest story about how Best Buy, the electronics retailer who was on the verge of banktrupcy is actually growing because of a key differentiator against their giant competitor...

Automating The Personality Out Of Your Brand

Are you guilty of automating the unique selling point which is the personality out of your brand? Let’s see.. What Is Your Brand Personality If you’re Nike or Staples, your brand personality has been carefully crafted and created by teams of marketing...

People Don’t Understand What We Do From Our Pitch

Do you know when a CEO or a sales rep delivers their elevator pitch and people have NO clue what they actually do for a living? Well, it actually happens all the time. Sadly resulting in no sales and no next appointment, nothing. Just confusion and an awkward smile in...

Breaking My Sales Record At The Conference

Yeah, I did. I broke my own sales record at the recent WBENC National Conference I just came back from. It was fun and it was great but it wasn’t exactly a surprise. In fact, I shared most of my secrets with members of my community with a webinar called...