Who You Are Is More Important Than What You Say

I can hardly believe that I’m saying this. As a messaging expert who makes her living teaching businesses what to say, I would never have thought I’d tell you that your message is less important than anything! However, after speaking at Nasdaq this week,...

5 Hated Sales Email Mistakes

Recently, I’ve been keeping terrible sales emails I get just to turn it into a lesson for my clients. Sales email mistakes are the norm. For some reason, sales reps and marketing departments seem to think that committing the below mistakes are a sure-fire way...

How To Stop Buyers From Cancelling Your Meetings

My frustrated new client exploded “Chala, I can’t believe the buyer cancelled another follow up meeting! It took me months to get these guys to give me a chance to do a product demo and now I have to go back to the drawing board to drum up another meeting!...

Our Pitch Sucks But We’re Growing Anyway

I’ve been conference coaching for the past 2 days. Conference Coaching is where I give free advice for a private, 20 minute session to a company’s CEO about what they can┬ádo to sell or market better. One of the common things I’ve been hearing from...

People Need What I’m Selling, Right?

No buddy, they don’t. One of the most important things that I teach my clients is that, sadly, the world isn’t always looking to buy what they’re selling. It’s a low blow, a crushing disappointment and a bummer but there you have it. Why is...