Now Marketers Know When You’re Lying

I’ve long told you that buyers are liars. Here you can┬áread my previous post about it. But now they’re busted. There’s now technology that gets into the human body chemistry that can tell if buyers actually really like an ad or if they’re still...

Differentiate or Die

You always thought I was blowing hot air when I told you that you have to stop twinning your competitors as a small business, didn’t you? You thought “oh, that short blond girl doesn’t know what she’s talking about, I’m making my numbers...

Who You Are Is More Important Than What You Say

I can hardly believe that I’m saying this. As a messaging expert who makes her living teaching businesses what to say, I would never have thought I’d tell you that your message is less important than anything! However, after speaking at Nasdaq this week,...

5 Hated Sales Email Mistakes

Recently, I’ve been keeping terrible sales emails I get just to turn it into a lesson for my clients. Sales email mistakes are the norm. For some reason, sales reps and marketing departments seem to think that committing the below mistakes are a sure-fire way...

How To Stop Buyers From Cancelling Your Meetings

My frustrated new client exploded “Chala, I can’t believe the buyer cancelled another follow up meeting! It took me months to get these guys to give me a chance to do a product demo and now I have to go back to the drawing board to drum up another meeting!...