The reasons we’re able to get incredible results for clients is because our founder Chala Dincoy has over 20 years’ marketing strategy experience including working for major brands in the industry. Here are some examples of the major global repositioning initiatives that Chala was involved in that had incredible results. If you’d like us to bring this level of expertise to your company, let’s chat…
JOHNNIE WALKER WHISKY
The world’s most beloved Scotch Whisky brand was having trouble penetrating a younger drinker’s market and on its way to extinction.
FOOD DISTRIBUTION GUY
A seasoned former marketing executive turned consultant blew his results out of the water when he repositioned his messaging.
KIK BRANDING AGENCY
A branding and design agency reverses its fortunes and breathes new life into its own brand with a new positioning.
PLAYTEX INFANT FEEDING
The former Mothers’ darling infant feeding brand was being beaten up by new and smaller competitors.
RUFFLES WAVY POTATO CHIPS
The world’s most beloved Potato Chip couldn’t figure out why a new line extension was cannibalizing its core brand more than any other launch in its history.
The world’s most widely distributed pen wasn’t touting the same power over its market share.
PROBLEM SOLVING LEADER
A leadership expert got focused and stopped getting ignored by decision makers she was trying to reach.