Does Your Logo Help You Sell More?

  How many times have you been asked what you think of someone’s new logo and to pick one out of a handful of finalists? I’d bet a lot! Every time an acquaintance asks me for my opinion on what I think of their logo, it reminds me of all the things...

70% of Buyers Watch a Video Before Buying

I recently had a 20-year-old video production company tell me that they were going to close their business because there was no future in video production. Having been price-shopped and undercut by amateurs with far less expertise and experience, they were at their...

Half of All Buyers Think Sales Reps Are Pushy

Are you surprised that one out of every two person you sell to thinks you or your reps are pushy? I’m not surprised you’re surprised because  only 17% of reps themselves see themselves as pushy. Wow. Here’s another doozy..only 3% of buyers trust a...

Can’t Reach That Buyer?

  I often hear the complaint from businesses that they just can’t reach that hard-to-reach buyer. Having purchased services for giant brands for the past 20 years, I thought I’d share the advice I share with my clients around this very painful...