Who You Are Is More Important Than What You Say

I can hardly believe that I’m saying this. As a messaging expert who makes her living teaching businesses what to say, I would never have thought I’d tell you that your message is less important than anything! However, after speaking at Nasdaq this week,...

5 Hated Sales Email Mistakes

Recently, I’ve been keeping terrible sales emails I get just to turn it into a lesson for my clients. Sales email mistakes are the norm. For some reason, sales reps and marketing departments seem to think that committing the below mistakes are a sure-fire way...

How To Stop Buyers From Cancelling Your Meetings

My frustrated new client exploded “Chala, I can’t believe the buyer cancelled another follow up meeting! It took me months to get these guys to give me a chance to do a product demo and now I have to go back to the drawing board to drum up another meeting!...

Our Pitch Sucks But We’re Growing Anyway

I’ve been conference coaching for the past 2 days. Conference Coaching is where I give free advice for a private, 20 minute session to a company’s CEO about what they can┬ádo to sell or market better. One of the common things I’ve been hearing from...