Research: Poor Communicators Are Poorer

Sadly if you’re a poor communicator, you actually become poorer. Research carried out by the Carnegie Institute of Technology showed that 85 percent of your financial success is due to skills in “human engineering,” your personality and ability to communicate,...

Variety Isn’t A Differentiator

I bet you thought you were clever and that having variety in your offering was a huge differentiator. Not so…Consumers and businesses are drowning in too many choices when they’re buying something. The famous paradox of choice that I talked about in a...

Time Kills Deals

As a business consultant, I’ve seen first hand how time delays can kill deals. This is a huge and pervasive problem for businesses in a multitude of places in the entire marketing and closing funnel. In fact, according to Hubspot (the online marketing company),...