The Repositioning Expert helps B2B service providers get and keep a decision maker’s attention

It’s hard to reach decision makers today

90% of first time voicemails are never returned* and wasted marketing budget costs companies at least $1 trillion a year**

We are the The Repositioning Experts and we help service providers get to the table with more decision makers by repositioning their messaging.

* Source: RingLead
**Source: The B2B Lead

An Experienced Marketing Strategist

Our founder Chala Dincoy has over 20 years of experience as a marketing strategist for some of the biggest brands in the world like Pepsi, Pizza Hut, Frito Lay and Smirnoff.

Are we the solution to your problem? We don’t know until we have a conversation with you. Let’s have a chat and find out..

What We’ll do for You

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What We'll do for You

Learn how we’ll work together to transform, and turbocharge, your business.

What We Think (Chala's Blog)

Our founder Chala has very strong opinions about how to reach decision makers. Find out what she thinks.

Success Stories

Read a few great client success stories to see if we can also help you!

Recent Blog Posts

You’re Not Short On Time, You’re Short On Direction

One of my favourite things to hear from clients before we work together is that they can't grow their business because they have no extra time. Research shows that this simply isn't true. Americans work 12 hours less than they did during an average week as compared...

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Why It’s Ok To Be in A Bikini On LinkedIn

To be clear, I'm not a nudist. I have friends who are, but I'm too much of a prude to be one myself. So imagine how tickled I was when I recently read a posting on LinkedIn that had been liked and shared and commented on by thousands of people about the topic of...

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Helpful Is The New Black in Business

When something is black, (a la little black dress) it means that it's in fashion or most popular for the moment. For example, one year, designers may say that brown is the new black and so on. And you thought Orange was the New Black-- but in business, experts agree...

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Forget The Myth That Business Strategy Is Free

I live in a growing neighbourhood where almost every other home is adding a 2nd storey. Not being slouches ourselves, we've also looked into this for our own bungalow. Guess what? Tradesmen and contractors won't even talk to you about starting to work on your...

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No Amount of Marketing Is Going to Grow A Generic Company

I've developed a scary but cool talent. Unbeknownst to me, over the past 6 years of owning my marketing consulting firm, this ability developed as some kind of super power that I have no control over. As I listened to hundreds of CEOs describe their businesses and...

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63% Hate The Pressure Of Holiday Gift giving

Ahh, the wonderful feeling of holiday joy that floats in the air. The eggnog, the trees, the all sounds great, doesn't it? If you're 7 years old, yeah. But if you're the one who actually has to buy the gifts to put under that tree-not so much....

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Let's Get Started

Are you ready to transform your business; Make more money with customers you actually enjoy; Have fun (yes, business should be fun!) doing it? Then what are you waiting for, contact me today!

Free Download - 7 Reasons Why Your Marketing Efforts Aren't Getting You in Front of Decision Makers

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