The Repositioning Expert helps B2B service providers get and keep a decision maker’s attention
It’s hard to reach decision makers today
90% of first time voicemails are never returned* and wasted marketing budget costs companies at least $1 trillion a year**
We are the The Repositioning Experts and we help service providers get to the table with more decision makers by repositioning their messaging.
* Source: RingLead **Source: The B2B Lead
An Experienced Marketing Strategist
Our founder Chala Dincoy has over 20 years of experience as a marketing strategist for some of the biggest brands in the world like Pepsi, Pizza Hut, Frito Lay and Smirnoff.
Are we the solution to your problem? We don’t know until we have a conversation with you. Let’s have a chat and find out..
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Recent Blog Posts
The need for invisibility that I see in business owners is so incredibly detrimentally pervasive that I've decided to catalogue all the ways CEOs self-sabotage their marketing in this blog. Refusing the Mike Whenever I see a (mostly woman) CEO get introduced and...read more
How crazy can a person be to tell you that your baby that you've spent endless blood, sweat and tears creating-the very thing that you sell for your livelihood isn't what your prospects care about. Well, I'm here to tell you as a former purchaser of corporate services...read more
After doing too many trade shows for the past 20 years when I worked as a marketing and brand manager for brands like Pepsi, Pizza Hut, Smirnoff and Playtex, I learned a thing or two about what NOT to put on your trade show banner. Here are the 3 terrible banner...read more
Ok. Let me qualify that before I sound insane: I don't disagree with ALL speakers I listen to but if they're talking about marketing, a huge helping of scepticism and a giant case of 'I don't agree with you' can't help but gather in my guts. Here's one example: A...read more
How many times have you been asked what you think of someone's new logo and to pick one out of a handful of finalists? I'd bet a lot! Every time an acquaintance asks me for my opinion on what I think of their logo, it reminds me of all the things that are wrong...read more
https://www.youtube.com/watch?v=PaxArz4ojyQ&t=69s I recently had a 20-year-old video production company tell me that they were going to close their business because there was no future in video production. Having been price-shopped and undercut by amateurs with far...read more