The Repositioning Expert helps B2B service providers get and keep a decision maker’s attention
It’s hard to reach decision makers today
90% of first time voicemails are never returned* and wasted marketing budget costs companies at least $1 trillion a year**
We are the The Repositioning Experts and we help service providers get to the table with more decision makers by repositioning their messaging.
* Source: RingLead **Source: The B2B Lead
An Experienced Marketing Strategist
Our founder Chala Dincoy has over 20 years of experience as a marketing strategist for some of the biggest brands in the world like Pepsi, Pizza Hut, Frito Lay and Smirnoff.
Are we the solution to your problem? We don’t know until we have a conversation with you. Let’s have a chat and find out..
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Recent Blog Posts
Some of my clients absolutely refuse to blog. Others swear at me if I tell them to send out newsletters to their clients. Yet others want to hide under the table if I ask them to do a keynote at a conference. Yes, all these things are pieces of marketing content. It...read more
This is not a B2B story, but it's so interesting that I still have to tell it... Imagine taking everything your brand is built on and gambling with it. If that's not putting a gun to your (brand's) head and spinning the revolver's cylinder to see if you'll get an...read more
You read right, the new Congo coffee is served with a skewer of beef on top. Ewww or Marketing genius? The bigger question for a marketing strategist like me is this: is innovation a more sustainable competitive advantage than expertise? The answer is no, but when...read more
Would your customers save your brand if it was faced with extinction? This question was answered loud and clear for the brand Snopes recently. Snopes.com is the place you go to if you want to check the validity of a piece of news or claim. Anything from absurd...read more
There are lots of signs that a B2B prospect isn't the best one for you or for anyone. The biggest one in my experience has been the refusal to talk numbers. Here are some stories of how that's gone down and why your danger feelers should be doing jazz hands at you to...read more
In my Executive Roundtables I often meet businesses who are doing well. They are undercutting the competition and winning bids left right and centre. Life is good. However, a few years later- a competitor has offered lower pricing or they themselves have grown so much...read more