The Repositioning Expert helps B2B service providers get and keep a decision maker’s attention
It’s hard to reach decision makers today
90% of first time voicemails are never returned* and wasted marketing budget costs companies at least $1 trillion a year**
We are the The Repositioning Experts and we help service providers get to the table with more decision makers by repositioning their messaging.
* Source: RingLead **Source: The B2B Lead
An Experienced Marketing Strategist
Our founder Chala Dincoy has over 20 years of experience as a marketing strategist for some of the biggest brands in the world like Pepsi, Pizza Hut, Frito Lay and Smirnoff.
Are we the solution to your problem? We don’t know until we have a conversation with you. Let’s have a chat and find out..
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Recent Blog Posts
And yet my you're still doing it, aren't you? It boggles my mind how most business owners I meet are still thinking that prospecting and business growth equal cold calls. And they break out into a sweat over it. And of course, naturally they refuse to do it. Well, the...read more
A common fight I have with all my clients is about their refusal to put their picture on their company website's landing or even About page. In fact, not only do the clients themselves balk at my suggestion, their marketing teams do as well. Well, there are now 4...read more
Jenny wanted to grow her consulting business. She was getting plenty of referrals but it wasn't enough to double her business, which is where she wanted it to go. Because she felt like the missing piece was knowledge, over time she spent countless dollars with...read more
No. Brand Persona alone can't get you clients or a job. Here's why: I just saw a viral Millennial job application video where the young lady in question SANG (yes, you read that right!) her application in a video and posted it to LinkedIn. It got tons of shares and...read more
Are you still resisting doing newsletters or creating blogs to send to prospects through email marketing? Sadly, the stats are against you. People do read emails and they do buy from them. Even if you're in the high value kind of business I'm in, emails open doors. I...read more
Even my 9 year old likes to hear that he's different and that we love him the best out of anyone. However, in business that difference is hard to achieve. Here's how I know...In preparation for a training I'm doing on Differentiating Marketing Messages, I pre-surveyed...read more