The Repositioning Expert helps B2B service providers get and keep a decision maker’s attention

It’s hard to reach decision makers today

90% of first time voicemails are never returned* and wasted marketing budget costs companies at least $1 trillion a year**

We are the The Repositioning Experts and we help service providers get to the table with more decision makers by repositioning their messaging.

* Source: RingLead
**Source: The B2B Lead

An Experienced Marketing Strategist

Our founder Chala Dincoy has over 20 years of experience as a marketing strategist for some of the biggest brands in the world like Pepsi, Pizza Hut, Frito Lay and Smirnoff.

Are we the solution to your problem? We don’t know until we have a conversation with you. Let’s have a chat and find out..

What We’ll do for You

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What We'll do for You

Learn how we’ll work together to transform, and turbocharge, your business.

What We Think (Chala's Blog)

Our founder Chala has very strong opinions about how to reach decision makers. Find out what she thinks.

Success Stories

Read a few great client success stories to see if we can also help you!

Recent Blog Posts

Your Prospects Don’t Care About Your Products or Services

How crazy can a person be to tell you that your baby that you've spent endless blood, sweat and tears creating-the very thing that you sell for your livelihood isn't what your prospects care about. Well, I'm here to tell you as a former purchaser of corporate services...

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3 Terrible Trade Show Banner Mistakes

After doing too many trade shows for the past 20 years when I worked as a marketing and brand manager for brands like Pepsi, Pizza Hut, Smirnoff and Playtex, I learned a thing or two about what NOT to put on your trade show banner. Here are the 3 terrible banner...

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Why Do I Always Have To Disagree With The Speaker?

Ok. Let me qualify that before I sound insane: I don't disagree with ALL speakers I listen to but if they're talking about marketing, a huge helping of scepticism and a giant case of 'I don't agree with you' can't help but gather in my guts. Here's one example: A...

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Does Your Logo Help You Sell More?

  How many times have you been asked what you think of someone's new logo and to pick one out of a handful of finalists? I'd bet a lot! Every time an acquaintance asks me for my opinion on what I think of their logo, it reminds me of all the things that are wrong...

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70% of Buyers Watch a Video Before Buying I recently had a 20-year-old video production company tell me that they were going to close their business because there was no future in video production. Having been price-shopped and undercut by amateurs with far...

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Half of All Buyers Think Sales Reps Are Pushy

Are you surprised that one out of every two person you sell to thinks you or your reps are pushy? I'm not surprised you're surprised because  only 17% of reps themselves see themselves as pushy. Wow. Here's another doozy..only 3% of buyers trust a sales person....

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Let's Get Started

Are you ready to transform your business; Make more money with customers you actually enjoy; Have fun (yes, business should be fun!) doing it? Then what are you waiting for, contact me today!

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