The Repositioning Expert helps B2B service providers get and keep a decision maker’s attention
It’s hard to reach decision makers today
90% of first time voicemails are never returned* and wasted marketing budget costs companies at least $1 trillion a year**
We are the The Repositioning Experts and we help service providers get to the table with more decision makers by repositioning their messaging.
* Source: RingLead **Source: The B2B Lead
An Experienced Marketing Strategist
Our founder Chala Dincoy has over 20 years of experience as a marketing strategist for some of the biggest brands in the world like Pepsi, Pizza Hut, Frito Lay and Smirnoff.
Are we the solution to your problem? We don’t know until we have a conversation with you. Let’s have a chat and find out..
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Recent Blog Posts
https://www.youtube.com/watch?v=ncQQ6mpHH3k What was the last time you bought something? I bet it was to solve a problem. Well you're not alone. Research shows that 70% of consumers buy something to solve a problem (a pain) and only 30% buy to enhance something, Well...read more
If you're a good looking CEO, you just might be leaving oodles of cash on the table for your business. How? By not being more visible in your marketing and selling, that's how. Here's how science backs up my point... Beauty Sells In his book Beauty Pays: Why...read more
Ever heard of the saying 'No Pain, No Gain'? This usually goes through my mind at the gym but it has a whole new meaning in business. Latest research from B2B consulting company Altify shows that when sellers are able to uncover the customer’s business problem, their...read more
Some of my clients absolutely refuse to blog. Others swear at me if I tell them to send out newsletters to their clients. Yet others want to hide under the table if I ask them to do a keynote at a conference. Yes, all these things are pieces of marketing content. It...read more
This is not a B2B story, but it's so interesting that I still have to tell it... Imagine taking everything your brand is built on and gambling with it. If that's not putting a gun to your (brand's) head and spinning the revolver's cylinder to see if you'll get an...read more
You read right, the new Congo coffee is served with a skewer of beef on top. Ewww or Marketing genius? The bigger question for a marketing strategist like me is this: is innovation a more sustainable competitive advantage than expertise? The answer is no, but when...read more