The Repositioning Expert helps B2B service providers get and keep a decision maker’s attention
It’s hard to reach decision makers today
90% of first time voicemails are never returned* and wasted marketing budget costs companies at least $1 trillion a year**
We are the The Repositioning Experts and we help service providers get to the table with more decision makers by repositioning their messaging.
* Source: RingLead **Source: The B2B Lead
An Experienced Marketing Strategist
Our founder Chala Dincoy has over 20 years of experience as a marketing strategist for some of the biggest brands in the world like Pepsi, Pizza Hut, Frito Lay and Smirnoff.
Are we the solution to your problem? We don’t know until we have a conversation with you. Let’s have a chat and find out..
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Recent Blog Posts
https://www.youtube.com/watch?v=PaxArz4ojyQ&t=69s I recently had a 20-year-old video production company tell me that they were going to close their business because there was no future in video production. Having been price-shopped and undercut by amateurs with far...read more
Are you surprised that one out of every two person you sell to thinks you or your reps are pushy? I'm not surprised you're surprised because only 17% of reps themselves see themselves as pushy. Wow. Here's another doozy..only 3% of buyers trust a sales person....read more
I often hear the complaint from businesses that they just can't reach that hard-to-reach buyer. Having purchased services for giant brands for the past 20 years, I thought I'd share the advice I share with my clients around this very painful subject. What Are...read more
"Sorry, I had a project delivery deadline that I could't miss, so I didn't call anyone on my list to do my prospecting". Does that sound like something you've said in your business? It's something I hear all the time from my clients who have hired me to help them...read more
https://www.youtube.com/watch?v=ncQQ6mpHH3k What was the last time you bought something? I bet it was to solve a problem. Well you're not alone. Research shows that 70% of consumers buy something to solve a problem (a pain) and only 30% buy to enhance something, Well...read more
If you're a good looking CEO, you just might be leaving oodles of cash on the table for your business. How? By not being more visible in your marketing and selling, that's how. Here's how science backs up my point... Beauty Sells In his book Beauty Pays: Why...read more