The Repositioning Expert helps B2B service providers get and keep a decision maker’s attention
It’s hard to reach decision makers today
90% of first time voicemails are never returned* and wasted marketing budget costs companies at least $1 trillion a year**
We are the The Repositioning Experts and we help service providers get to the table with more decision makers by repositioning their messaging.
* Source: RingLead **Source: The B2B Lead
An Experienced Marketing Strategist
Our founder Chala Dincoy has over 20 years of experience as a marketing strategist for some of the biggest brands in the world like Pepsi, Pizza Hut, Frito Lay and Smirnoff.
Are we the solution to your problem? We don’t know until we have a conversation with you. Let’s have a chat and find out..
Featured Expert On:
Brands That Have Called On Chala’s Expertise:
Recent Blog Posts
Just changing one word in your marketing can change your sales destiny. Here's how: A 3 letter word Sandra had been trying for years in vain to sell her services as a systems expert. Once inside a company, she could immediately see the inefficiencies in their back...read more
If you haven't heard about the United Airlines incident where an overbooked passenger was violently dragged off the plane then you must've been on a nice warm vacation somewhere without social media access (and I wish I were with you!). Both the business world and the...read more
As a B2B messaging expert for mainly service based companies, I keep harping with clients about what pain point they are solving. The interesting thing is, that even a product is a solution to a pain point. The Milkshake That Soothes Clayton Christensen, Harvard...read more
As a messaging expert, one of my biggest pet peeves is that B2B businesses are all doing and saying the same things in their marketing. So much so, that Paul Cupcutt, a LinkedIn expert shared that there are 10 words that he is removing from client profiles. These 10...read more
Sadly if you're a poor communicator, you actually become poorer. Research carried out by the Carnegie Institute of Technology showed that 85 percent of your financial success is due to skills in “human engineering,” your personality and ability to communicate,...read more
I bet you thought you were clever and that having variety in your offering was a huge differentiator. Not so...Consumers and businesses are drowning in too many choices when they're buying something. The famous paradox of choice that I talked about in a previous...read more