The Repositioning Expert helps B2B service providers get and keep a decision maker’s attention

It’s hard to reach decision makers today

90% of first time voicemails are never returned* and wasted marketing budget costs companies at least $1 trillion a year**

We are the The Repositioning Experts and we help service providers get to the table with more decision makers by repositioning their messaging.

* Source: RingLead
**Source: The B2B Lead

An Experienced Marketing Strategist

Our founder Chala Dincoy has over 20 years of experience as a marketing strategist for some of the biggest brands in the world like Pepsi, Pizza Hut, Frito Lay and Smirnoff.

Are we the solution to your problem? We don’t know until we have a conversation with you. Let’s have a chat and find out..

What We’ll do for You

Featured Expert On:

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Brands That Have Called On Chala’s Expertise:

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What We'll do for You

Learn how we’ll work together to transform, and turbocharge, your business.

What We Think (Chala's Blog)

Our founder Chala has very strong opinions about how to reach decision makers. Find out what she thinks.

Success Stories

Read a few great client success stories to see if we can also help you!

Recent Blog Posts

People Need What I’m Selling, Right?

No buddy, they don't. One of the most important things that I teach my clients is that, sadly, the world isn't always looking to buy what they're selling. It's a low blow, a crushing disappointment and a bummer but there you have it. Why is that and what can you do...

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Sorry We Only Work With Big Brands

When my interior designer clients told me about this objection that they'd gotten from big brand hotels, I had to stop myself from shouting 'liar, liar pants on fire!'. Because having purchased services for mammoth brands for 2 decades, from both big vendor brands and...

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Nobody Opens My Emails

No, I don't mean that people don't open MY emails, hello-you're reading this aren't you? No, it's just that I hear this complaint about a 100 times a day in my line of work. From frustrated clients, from business owners and even from my own dear Mother! Here's why...

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Too Small To Differentiate Against a Giant?

Think again. You are NEVER too small to compete against anyone! Which is why I LOVED this latest story about how Best Buy, the electronics retailer who was on the verge of banktrupcy is actually growing because of a key differentiator against their giant competitor...

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Automating The Personality Out Of Your Brand

Are you guilty of automating the unique selling point which is the personality out of your brand? Let's see.. What Is Your Brand Personality If you're Nike or Staples, your brand personality has been carefully crafted and created by teams of marketing geniuses. They...

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People Don’t Understand What We Do From Our Pitch

Do you know when a CEO or a sales rep delivers their elevator pitch and people have NO clue what they actually do for a living? Well, it actually happens all the time. Sadly resulting in no sales and no next appointment, nothing. Just confusion and an awkward smile in...

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Let's Get Started

Are you ready to transform your business; Make more money with customers you actually enjoy; Have fun (yes, business should be fun!) doing it? Then what are you waiting for, contact me today!
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