Chala Dincoy on the NYC Nasdaq Jumbotron in Times Square

Chala Dincoy on the NYC Nasdaq Jumbotron in Times Square

It’s hard to reach decision makers today

90% of first time voicemails are never returned* and wasted marketing budget costs companies at least $1 trillion a year**

We are the The Repositioning Experts and we help service providers get to the table with more decision makers by repositioning their messaging.

* Source: RingLead
**Source: The B2B Lead

An Experienced Marketing Strategist

Our founder Chala Dincoy has over 20 years of experience as a marketing strategist for some of the biggest brands in the world like Pepsi, Pizza Hut, Frito Lay and Smirnoff.

Are we the solution to your problem? We don’t know until we have a conversation with you. Let’s have a chat and find out..

What We’ll do for You

The Repositioning Expert helps B2B service providers get and keep a decision maker’s attention


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What We'll do for You

Learn how we’ll work together to transform, and turbocharge, your business.

What We Think (Chala's Blog)

Our founder Chala has very strong opinions about how to reach decision makers. Find out what she thinks.

Success Stories

Read a few great client success stories to see if we can also help you!

Recent Blog Posts

A Buyer’s Rant

A few weeks ago, I had the privilege of speaking at a Procurement Conference. This is where small businesses are paired up in various forms of meetings with large corporate buyers. My topic was called "Twinning Your Competition: Why 86% of Buyers Can't See the...

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How The College Admissions Scandal Has Diluted Big Brands

Like the rest of the world, I read in fascination how the rich and the famous had bought their children coveted placements into famed universities. I guess I was jaded enough not to be that surprised at it. After all, I supposedly live in a country where a two-tiered...

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Speakers Without Stories Should Be …

Sitting at what is perhaps the 1000th conference of my storied career, I've come to one firm conclusion: speakers who don't include stories in their speeches or even panel discussions should be fired (if not shot...) Here's why: You're Boring Information is dead. This...

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Guilty of Ego Marketing?

As I drove by another bus shelter ad with a realtor's giant picture on it, I had to laugh at seeing yet another example of what I call Ego Marketing. Ego Marketing is marketing done mostly for the purpose of making you feel better about yourself. Here are a few...

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Now Marketers Know When You’re Lying

I've long told you that buyers are liars. Here you can read my previous post about it. But now they're busted. There's now technology that gets into the human body chemistry that can tell if buyers actually really like an ad or if they're still lying. Neuromarketing...

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Differentiate or Die

You always thought I was blowing hot air when I told you that you have to stop twinning your competitors as a small business, didn't you? You thought "oh, that short blond girl doesn't know what she's talking about, I'm making my numbers fine. The sales are rolling...

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Let's Get Started

Are you ready to transform your business; Make more money with customers you actually enjoy; Have fun (yes, business should be fun!) doing it? Then what are you waiting for, contact me today!