The Repositioning Expert helps B2B service providers get and keep a decision maker’s attention

It’s hard to reach decision makers today

90% of first time voicemails are never returned* and wasted marketing budget costs companies at least $1 trillion a year**

We are the The Repositioning Experts and we help service providers get to the table with more decision makers by repositioning their messaging.

* Source: RingLead
**Source: The B2B Lead

An Experienced Marketing Strategist

Our founder Chala Dincoy has over 20 years of experience as a marketing strategist for some of the biggest brands in the world like Pepsi, Pizza Hut, Frito Lay and Smirnoff.

Are we the solution to your problem? We don’t know until we have a conversation with you. Let’s have a chat and find out..

What We’ll do for You

Featured Expert On:



Brands That Have Called On Chala’s Expertise:



Watch video:

What We'll do for You

Learn how we’ll work together to transform, and turbocharge, your business.

What We Think (Chala's Blog)

Our founder Chala has very strong opinions about how to reach decision makers. Find out what she thinks.

Success Stories

Read a few great client success stories to see if we can also help you!

Recent Blog Posts

3 Reasons To Never Email Your Price

One of the first things we change when we start working with new clients is the way they're doing their sales meetings and subsequent proposals. And, you guessed it-it's often because they're emailing proposals and pricing at the drop of a hat (or rather, at the whim...

read more

Technology Isn’t The Innovation, Value Is

Having just come back from the largest tech marketing conference in Canada DX3, my mind is whirling. The number of innovations that I saw were impressive. In every presentation, there was a clear message: it's not about the amazing technology you bring to an industry,...

read more

Stuck in Boots On A Beach

Yeah that happened. The things that went wrong on this trip were so mind boggling that I had to share the multitude of sins in my blog. I hope you, as business owners (and fellow travellers) can learn from this story. The Slap In The Face It all started when my whole...

read more

The Hilarious Targeting Of Women For New Products

When I read about the new Doritos (my former employers) product targeting women, I had a terrible flashback to a similar new product launch by yet another former employer. That's right...the BIC For Her Pen. What's up with launching gender-based products, you ask? Let...

read more

The Amazing Power of Quiz Marketing

Ever seen one of those "Are You Good In Bed?" quizzes in Cosmo magazine when you were young (and wondered who actually takes those quizzes?) Well, that was my introduction to the great world of quizzes. Now, decades later, who would've thought that I'd be using them...

read more

You Can All Hear Me, I Don’t Need That Mic, Right?

The need for invisibility that I see in business owners is so incredibly detrimentally pervasive that I've decided to catalogue all the ways CEOs self-sabotage their marketing in this blog. Refusing the Mic Whenever I see a (mostly woman) CEO get introduced and refuse...

read more

Let's Get Started

Are you ready to transform your business; Make more money with customers you actually enjoy; Have fun (yes, business should be fun!) doing it? Then what are you waiting for, contact me today!