Forget The Myth That Business Strategy Is Free

I live in a growing neighbourhood where almost every other home is adding a 2nd storey. Not being slouches ourselves, we’ve also looked into this for our own bungalow. Guess what? Tradesmen and contractors won’t even talk to you about starting to work on...

63% Hate The Pressure Of Holiday Gift giving

Ahh, the wonderful feeling of holiday joy that floats in the air. The eggnog, the trees, the celebrations…it all sounds great, doesn’t it? If you’re 7 years old, yeah. But if you’re the one who actually has to buy the gifts to put under that...

How I Meet CEOs Through Twitter

Meeting and intercepting CEOs is HARD. According to statistics, 90% of them don’t return first time voicemails*. In addition, they get on average 100+ emails a day, open just 23%, and click on just 2% of them.** So how are you supposed to get to CEOs when...

When ROI Based Selling Is Met With Hostility

When I encountered 2 back-to-back instances of ROI based selling getting a negative reaction in my sales meetings, I decided of course that I’d have to write about it. What Is It? ROI (Return On Investment) based selling is simply understanding the cost of the...

Why Simply Being a Woman Didn’t Get Hillary In

After presenting at a 2-day Women in Business Conference where Hillary was talked about non-stop, I woke up to the incredibly surprising news that Trump had won the Presidency. Even though as a marketer, I had previously pointed out all the good things Trump was doing...

CEOs Who Don’t Post Have Less Trusted Brands

To post or not to post, that is the answer. Post on social media that is… a 2016 Brandfrog survey revealed that a whopping 75% of respondents believed that C-suite social media engagement makes a brand seem more trustworthy and honest. Worse yet, this number...