Stop Trying to Message Multiple Targets At Once

At a recent roundtable with CEOs, one large question kept popping up. One CEO asked how to combine B2B and B2C messaging. Another asked how to combine Millennials with Seniors as a target to speak to. Others had up to 20 industries they worked with and wanted to find...

Are Printed Brochures Dead in B2B Marketing?

Yes. That’s all I can say about the topic and (what-a-surprise) I feel pretty strongly about this. Printer friends, don’t hate me. Let me explain why: Printed Anything Is Dead Seriously, just ask bookstores or printers themselves. Everything is digital...

Is Your Website Selfish?

That’s right, you heard me. I just asked an absurd question. Is your website all about you–your products, services, staff, offices etc? In other words, is it selfish? Here’s how to know and why that’s bad. The Me Me Me Website Most small...

How To Waste A Conference

I have conference fever! If you’re also going to a conference soon to build your business, then go ahead and read on. If you’re only there to learn, you can probably skip this one. Here’s how to waste that conference you’re going to: Go to a...

Buyers Are Liars

I knew this when I did consumer research for launching new products and the potato chip flavour loved by the majority bombed on the shelves and I know this as I look at the clients I help in their marketing messaging. What buyers say and what they do can be very very...

How Changing One Word Can Explode Your Sales

Just changing one word in your marketing can change your sales destiny. Here’s how: A 3 letter word Sandra had been trying for years in vain to sell her services as a systems expert. Once inside a company, she could immediately see the inefficiencies in their...