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The best vision is insight
Malcolm S. Forbes, publisher of Forbes Magazine.


Coaching Branding Strategy Development

ONE-ON-ONE COACHING SESSIONS

If you think you’re ready for your free trial coaching session with me, then I encourage you to download my “Welcome Package” it offers further information on:

• How I Coach My Clients
• How to Work With Me As Your Coach
• How we prepare the foundation for your coaching program
• My Coaching Services
• An Introduction and Overview of Coaching
• A Call-Prep Form

Many of my clients use our sessions to focus on:
• Revenue / Profitability
• Marketing / Promotion
• Communication / Thinking skills
• Management / Organizational skills
• Integration / Prioritization
• Problem Solving / Tolerations

My Fees
• $300/ month for any combination of the following:
1. 4x30 minute coaching sessions per month
2. 2x1hour sessions per month
3. 3x 40 minute sessions per month

• Intake session (our first session) is at my hourly rate of $150 and lasts 1 hour. This is where we talk about your personal visions and values and set the foundations for our relationship together.

BRANDING WORKSHOP

Nike does it, successful entrepreneurs do it, do you?

Learn how you can create a powerful brand strategy that reflects your roadmap to success. In this three-hour workshop, I help small businesses determine their brand character and strategic direction that encompasses the most critical elements of a business.

Most of us tend to think of branding as only a game that the big companies need to play. Not true! Small businesses also benefit from the concepts of branding – in fact, most are struggling with this very issue.

For several years now, I’ve helped entrepreneurs develop their brand message and strategy by conducting workshops for the Government of Canada’s Self Employment Benefits program for Entrepreneurs.

The results of this workshop have been stunning – clients who’ve completed the course have changed the way they operate entirely, and now market their businesses with great success.

The deliverables for this workshop:
• How to brand your business effectively
• How to build a brand character
• How to use it to enhance:
• Your product
• Your differentiation
• Your pricing
• Your packaging
• Your communication tools
• Your channel of distribution

• What is your customer's Decision Tree?
• How to use a Decision Tree to determine:
• Where to market to your consumers
• How to talk to them
• What are the decision criteria for your product or service being chosen

My Fees
Workshops and Seminars: Flat fee of $100/hour for a 3hr session

STRATEGY DEVELOPMENT WORKSHOP

In Celia Rock’s book “Brilliance Marketing”, she asks “what is your company’s brilliance? What are you known for being best at? How do you recognize this brilliance from a ten thousand foot distance and determine your company’s vision and mission to propel your business forward?”

In this three hour workshop, I ask that you gather all key stakeholders in your business and include long standing trusted clients as well as suppliers in the core group that will help determine your company’s brilliance and vision.

The deliverables for this workshop:
• How to determine your business’s brilliance and your vision for the business using this brilliance
• Ascertain whether this brilliance is being reflected in every aspect of your business
• How to use this brilliance to enhance:
  - Your product
  - Your differentiation
  - Your pricing
  - Your packaging
  - Your communication tools: Web site, brochures, business cards, proposals
• What is a suitable mission statement for your company?
• What are the next steps for your business to live these values?

My Fees
Workshops and Seminars: Flat fee of $100/hour

Email: chala@brandtactics.ca Phone:(416) 748-4349

 

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