So You Think Nobody Reads Newsletters

I can’t tell you how many business owners I’ve met who have told me that they refuse to create and send newsletters because nobody reads them. They are convinced that there is very little potential in converting readers into clients from an intrusive...

Every time I See An Entrepreneur Give Up and Get a Job

Recently I saw a prospect who said ‘no’ to working with me post an update on his Linkedin profile with his new job title-Employee. This is the 5th I’ve seen in the last year. There’s nothing wrong with having a job. Lots of people are happy and...

Can Bad Presenters Get Clients From Speaking?

The short answer is Yes. Bad Presenters can and often do get clients from speaking. First of all, what are Bad Presenters in my book? They don’t engage the audience They have eye-charts with too much info and facts They don’t tell stories They don’t...

What Your Marketing Can Learn From Donald Trump

I’m sure I am not alone in howling with laughter and disbelief at the things dear Donald is doing and saying lately. However, as a marketer and a small business owner, I have to pay attention to what he’s doing well in his marketing, which is surprisingly...

Are You The Taxi Cab Or The Uber In Your Industry?

As my practice grows rapidly south of the border, I’ve been chatting to a lot of taxi drivers. They’re upset. Often they have to work longer hours to make the same fare. In some cities, their business is almost reduced to nil. If you travel to the US a...
How to Win Friends the Way Apple Wins Customers

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