When You’re Competing Against Do-It-Yourselfers

One of the biggest complaints of my clients who are selling to corporations is that decision makers either 1. think they can do it on their own to save the expense or 2. would rather hire or use an internal resource to save the expense. This can be very frustrating...

So You Think Nobody Reads Newsletters

I can’t tell you how many business owners I’ve met who have told me that they refuse to create and send newsletters because nobody reads them. They are convinced that there is very little potential in converting readers into clients from an intrusive...