The Repositioning Expert helps B2B service providers get and keep a decision maker’s attention
It’s hard to reach decision makers today
90% of first time voicemails are never returned* and wasted marketing budget costs companies at least $1 trillion a year**
We are the The Repositioning Experts and we help service providers get to the table with more decision makers by repositioning their messaging.
* Source: RingLead **Source: The B2B Lead
An Experienced Marketing Strategist
Our founder Chala Dincoy has over 20 years of experience as a marketing strategist for some of the biggest brands in the world like Pepsi, Pizza Hut, Frito Lay and Smirnoff.
Are we the solution to your problem? We don’t know until we have a conversation with you. Let’s have a chat and find out..
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Recent Blog Posts
As a Marketing Strategist, it makes me chuckle when people exhibit signs of real marketing shame. Here are some ways I see small business owners cringing: Business-Card Blues This is when you have some change that’s happened to your business but your...read more
I am the least political person I know. I can’t help it, the topic bores me. Also, I’m Canadian so I have less of a vested interest in the recent elections in the US. However, as a business owner, this guy Trump’s marketing really rings my bell....read more
You know that exciting sales meeting you spent months getting? The one where you were supposed to close multiple five or six figures? After all, didn’t you just spend your own dime flying in your whole team for it? Well, the buyer disappeared on you. The sheer...read more
Ever wonder why corporate decision makers don’t respond to your emails or voicemail? Worse yet, do you ponder how come your red-hot lead has disappeared after the first meeting? According to B2B blog site Webbiquity, it could be because buyers don’t think...read more
Being able to serve your clients in too many ways can actually hurt your business. A slew of research shows that the availability of too many options can confuse prospects and paralyze customers. In psychologist Barry Schwartz’s book, The Paradox of Choice, he...read more
The fact that walls are there to stop not us but the people around us who don’t want it badly enough is a quote I read from the author of ‘The Last Lecture’, Randy Pausch. Randy was, among many things, a professor of computer science at Carnegie...read more