The Repositioning Expert helps B2B service providers get and keep a decision maker’s attention
It’s hard to reach decision makers today
90% of first time voicemails are never returned* and wasted marketing budget costs companies at least $1 trillion a year**
We are the The Repositioning Experts and we help service providers get to the table with more decision makers by repositioning their messaging.
* Source: RingLead **Source: The B2B Lead
An Experienced Marketing Strategist
Our founder Chala Dincoy has over 20 years of experience as a marketing strategist for some of the biggest brands in the world like Pepsi, Pizza Hut, Frito Lay and Smirnoff.
Are we the solution to your problem? We don’t know until we have a conversation with you. Let’s have a chat and find out..
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Recent Blog Posts
Meeting and intercepting CEOs is HARD. According to statistics, 90% of them don't return first time voicemails*. In addition, they get on average 100+ emails a day, open just 23%, and click on just 2% of them.** So how are you supposed to get to CEOs when they're so...read more
Most mature businesses I meet today are built on referrals. What's surprising to me that regardless of industry or size, the majority of B2B sales is still happening through someone you know. Nobody is talking about or trying to attract fresh new clients into their...read more
When I encountered 2 back-to-back instances of ROI based selling getting a negative reaction in my sales meetings, I decided of course that I'd have to write about it. What Is It? ROI (Return On Investment) based selling is simply understanding the cost of the problem...read more
After presenting at a 2-day Women in Business Conference where Hillary was talked about non-stop, I woke up to the incredibly surprising news that Trump had won the Presidency. Even though as a marketer, I had previously pointed out all the good things Trump was doing...read more
To post or not to post, that is the answer. Post on social media that is... a 2016 Brandfrog survey revealed that a whopping 75% of respondents believed that C-suite social media engagement makes a brand seem more trustworthy and honest. Worse yet, this number...read more
I am in the business of change. The change of business success, to be precise. Everyday, I'm faced with examples of how and how NOT to cause true and lasting change in a business. The Decision To Change The change to anything, including a business often comes about as...read more