The Repositioning Expert helps B2B service providers get and keep a decision maker’s attention

It’s hard to reach decision makers today

90% of first time voicemails are never returned* and wasted marketing budget costs companies at least $1 trillion a year**

We are the The Repositioning Experts and we help service providers get to the table with more decision makers by repositioning their messaging.

* Source: RingLead
**Source: The B2B Lead

An Experienced Marketing Strategist

Our founder Chala Dincoy has over 20 years of experience as a marketing strategist for some of the biggest brands in the world like Pepsi, Pizza Hut, Frito Lay and Smirnoff.

Are we the solution to your problem? We don’t know until we have a conversation with you. Let’s have a chat and find out..

What We’ll do for You

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What We'll do for You

Learn how we’ll work together to transform, and turbocharge, your business.

What We Think (Chala's Blog)

Our founder Chala has very strong opinions about how to reach decision makers. Find out what she thinks.

Success Stories

Read a few great client success stories to see if we can also help you!

Recent Blog Posts

Forget The Myth That Business Strategy Is Free

I live in a growing neighbourhood where almost every other home is adding a 2nd storey. Not being slouches ourselves, we've also looked into this for our own bungalow. Guess what? Tradesmen and contractors won't even talk to you about starting to work on your...

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No Amount of Marketing Is Going to Grow A Generic Company

I've developed a scary but cool talent. Unbeknownst to me, over the past 6 years of owning my marketing consulting firm, this ability developed as some kind of super power that I have no control over. As I listened to hundreds of CEOs describe their businesses and...

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63% Hate The Pressure Of Holiday Gift giving

Ahh, the wonderful feeling of holiday joy that floats in the air. The eggnog, the trees, the all sounds great, doesn't it? If you're 7 years old, yeah. But if you're the one who actually has to buy the gifts to put under that tree-not so much....

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Companies Don’t Buy a Service, They Buy An Expert

If you're selling a service to other companies and are under the illusion that they are looking simply to buy your services to fill a need, get in line. There are a million other people they can buy from. In fact, one of my earlier posts is about the crazy fact that...

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2 out of 3 Fastest Growing Companies Shrank: Research

Like me, you probably had growth-envy of companies who experienced serious enough expansion to land on the Inc 500's Fastest Growing Company List. Well, hold onto your jealousy while you read this: Several studies and follow up studies conducted on these winners...

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How I Meet CEOs Through Twitter

Meeting and intercepting CEOs is HARD. According to statistics, 90% of them don't return first time voicemails*. In addition, they get on average 100+ emails a day, open just 23%, and click on just 2% of them.** So how are you supposed to get to CEOs when they're so...

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Let's Get Started

Are you ready to transform your business; Make more money with customers you actually enjoy; Have fun (yes, business should be fun!) doing it? Then what are you waiting for, contact me today!

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