The Repositioning Expert helps B2B service providers get and keep a decision maker’s attention

It’s hard to reach decision makers today

90% of first time voicemails are never returned* and wasted marketing budget costs companies at least $1 trillion a year**

We are the The Repositioning Experts and we help service providers get to the table with more decision makers by repositioning their messaging.

* Source: RingLead
**Source: The B2B Lead

An Experienced Marketing Strategist

Our founder Chala Dincoy has over 20 years of experience as a marketing strategist for some of the biggest brands in the world like Pepsi, Pizza Hut, Frito Lay and Smirnoff.

Are we the solution to your problem? We don’t know until we have a conversation with you. Let’s have a chat and find out..

What We’ll do for You

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What We'll do for You

Learn how we’ll work together to transform, and turbocharge, your business.

What We Think (Chala's Blog)

Our founder Chala has very strong opinions about how to reach decision makers. Find out what she thinks.

Success Stories

Read a few great client success stories to see if we can also help you!

Recent Blog Posts

2 out of 3 Fastest Growing Companies Shrank: Research

Like me, you probably had growth-envy of companies who experienced serious enough expansion to land on the Inc 500's Fastest Growing Company List. Well, hold onto your jealousy while you read this: Several studies and follow up studies conducted on these winners...

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How I Meet CEOs Through Twitter

Meeting and intercepting CEOs is HARD. According to statistics, 90% of them don't return first time voicemails*. In addition, they get on average 100+ emails a day, open just 23%, and click on just 2% of them.** So how are you supposed to get to CEOs when they're so...

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The Crazy Idea Of Getting Clients Without Any Referrals

Most mature businesses I meet today are built on referrals. What's surprising to me that regardless of industry or size, the majority of B2B sales is still happening through someone you know. Nobody is talking about or trying to attract fresh new clients into their...

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When ROI Based Selling Is Met With Hostility

When I encountered 2 back-to-back instances of ROI based selling getting a negative reaction in my sales meetings, I decided of course that I'd have to write about it. What Is It? ROI (Return On Investment) based selling is simply understanding the cost of the problem...

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Why Simply Being a Woman Didn’t Get Hillary In

After presenting at a 2-day Women in Business Conference where Hillary was talked about non-stop, I woke up to the incredibly surprising news that Trump had won the Presidency. Even though as a marketer, I had previously pointed out all the good things Trump was doing...

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CEOs Who Don’t Post Have Less Trusted Brands

To post or not to post, that is the answer. Post on social media that is... a 2016 Brandfrog survey revealed that a whopping 75% of respondents believed that C-suite social media engagement makes a brand seem more trustworthy and honest. Worse yet, this number...

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Let's Get Started

Are you ready to transform your business; Make more money with customers you actually enjoy; Have fun (yes, business should be fun!) doing it? Then what are you waiting for, contact me today!

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