The Repositioning Expert helps B2B service providers get and keep a decision maker’s attention
It’s hard to reach decision makers today
90% of first time voicemails are never returned* and wasted marketing budget costs companies at least $1 trillion a year**
We are the The Repositioning Experts and we help service providers get to the table with more decision makers by repositioning their messaging.
* Source: RingLead **Source: The B2B Lead
An Experienced Marketing Strategist
Our founder Chala Dincoy has over 20 years of experience as a marketing strategist for some of the biggest brands in the world like Pepsi, Pizza Hut, Frito Lay and Smirnoff.
Are we the solution to your problem? We don’t know until we have a conversation with you. Let’s have a chat and find out..
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Recent Blog Posts
Being able to serve your clients in too many ways can actually hurt your business. A slew of research shows that the availability of too many options can confuse prospects and paralyze customers. In psychologist Barry Schwartz’s book, The Paradox of Choice, he...read more
The fact that walls are there to stop not us but the people around us who don’t want it badly enough is a quote I read from the author of ‘The Last Lecture’, Randy Pausch. Randy was, among many things, a professor of computer science at Carnegie...read more
Sometimes when I hear speakers say something, it ignites a fire in my brain. That’s exactly what happened when I watched creativity expert Sir. Ken Robinson’s TED talk. I mean, true he’s been saying the same thing since 2006 (probably since he was...read more
Did you know that the best solutions to your business problems can come from outside of your industry? A study conducted by the Harvard Business Review looked at how 3 different groups (roofers, carpenters, and inline skaters) would come up with ideas on how to...read more
I often hear my own coaches’ voices in my head so I thought of how this voice-in-head phenomenon is related to our success and failure in business (as well as life). So here’s a client who has a wine event business. We repositioned her from an event...read more
Say what? Focusing your marketing plan on getting clients who are ‘happy’ can make you the opposite? How can that be? Let me explain… Mindset Niching At the recent International Coaching Federation conference I spoke at, most of the coaches I talked...read more