The Repositioning Expert helps B2B service providers get and keep a decision maker’s attention
It’s hard to reach decision makers today
90% of first time voicemails are never returned* and wasted marketing budget costs companies at least $1 trillion a year**
We are the The Repositioning Experts and we help service providers get to the table with more decision makers by repositioning their messaging.
* Source: RingLead **Source: The B2B Lead
An Experienced Marketing Strategist
Our founder Chala Dincoy has over 20 years of experience as a marketing strategist for some of the biggest brands in the world like Pepsi, Pizza Hut, Frito Lay and Smirnoff.
Are we the solution to your problem? We don’t know until we have a conversation with you. Let’s have a chat and find out..
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Recent Blog Posts
I was floored when I read about a man in Missouri dying after being bitten by a snake and refusing to take the anti-venom because it was too expensive. Yet I witness the same thing happening in businesses every day. Here’s how you know if your refusal of the...read more
Believe it or not, success causes lethargy. There’s no deep urgency to change, no burning desire to grow. There you are, toddling along as a busy business owner with a team who is even busier. You’re growing at a good healthy clip but you spend actually...read more
When motivational guru Mastin Kipp mentioned this concept of the danger of ‘Proximity Advice’ at a recent conference, I was hooked. He was speaking about people getting the wrong advice from their friends and family when they want to make a change in...read more
If you are trying to fix the obstacle to your business growth, people who have never gotten beyond that same obstacle can’t help you get to where you want to grow. It’s really a simple concept, and yet, repeatedly I see businesses doing things that...read more
As one CEO I told this to said ‘are you calling my small business a pig!?’…well I kinda am, but listen to why. When Your Small Business Is the Pig When something is ugly, we call it a pig. It’s unfair, it’s untrue and it’s probably...read more
No disrespect to anyone who loves vanilla but it has no place in your marketing messaging. When it comes to the all important role of differentiating your business in the market place, your message has to be chocolate all the way. What exactly do I mean by that? As I...read more